Guides to WhatsApp for business
Plain-language explanations of how WhatsApp works for businesses, and how to get good results from it.
· 2 min read
WhatsApp templates: marketing, utility and authentication explained
Why WhatsApp asks for templates, what each category is for, and how to write templates that get approved and get read.
Read the guide· 2 min read
The 24-hour customer service window, in plain words
When you can reply freely on WhatsApp, when you need a template, and how to make sure no customer waits for an answer.
Read the guide· 2 min read
How to collect WhatsApp opt-ins the right way
WhatsApp requires customers to agree before you message them. Here's how to ask, how to keep a record, and why it protects your number.
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Start talking to your customers on WhatsApp
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